Branding, Web Design & Digital Marketing
Aquila landscapes
A Small landscape design studio with a big dream
We dream with you.
we design for you.
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We dream with you. we design for you. *
When I first met the team at Aquila Landscapes, they weren’t officially Aquila Landscapes yet.
Aquila Landscapes is a new face in the landscape design scene of Denver, CO. We joined forces in late 2025 to bring their new business to life online. They were hunting for a creative partner to build a strong digital foundation and set their new business up for success. Enter Hailey Osborne Designs
We started our collaboration as always: by establishing the scope and goals of the project. Which for Aquila, was the works. They needed the full creative package - branding, website design, and a digital launch campaign - in order to kick off Aquila Landscapes with a bang.
Brand identity
Aquila came in with a strong visual concept they wanted to keep at the heart of their messaging and visuals: the eagle. ‘Aquila’ is the Latin word for eagle, and holds a special meaning to the team. In business, they want to embody the spirit of an eagle. They will be thoughtful guides to their clients, they take in the whole picture before diving head first into meticulous design and careful execution.
With this concept at the heart of the brand, the team and I developed their messaging framework, then went through 2 rounds of revisions to nail down their visual identity.
Website Design
The key design decision when building Aquila Landscape’s website was to start small but mighty, yet allow room to grow. It’s designed to give potential clients everything they need to make an informed decision as they leisurely scroll and read through the homepage.
The site is divided into five key sections, with key trust building elements, like testimonials from previous clients and featured project case studies that walk through their design process, sprinkled throughout. It’s all tied together by the client centered copy written in Aquila’s voice of the thoughtful guide: collaborative, considered, and curious, yet grounded, practical, and honest
Oh, and did I mention it’s also optimized for mobile use?
Launch Campaign
With a new brand, site, and business to talk about, it came time to showcase Aquila to the world… and by that I mean the Denver metro Area (we don’t waste ad money around here!).
We decided the best approach was to run four purposefully different, yet equally targeted ad campaigns across Facebook, Instagram and Google. I worked alongside Aquila to develop the ad creative, strategic set up and budget for the four ads:
general brand awareness
lead magnet to collect and grow their email list
contact that encourages connection
pay-per-click Google ads, powered by keyword research
All of the campaigns were operating in unison to build up Aquila’s brand reputation across platforms, drive traffic to the website, and ultimately convert those clicks into projects.
"Hailey consistently responds quickly and thoroughly to every request. She is adaptable and brings remarkable creativity to every project. Her ability to generate innovative ideas at a rapid pace is truly impressive. Hailey is always willing to jump in where she is needed, approaching tasks with determination and taking action without hesitation. She even gets ahead of hurdles, analyzing results and modifying strategies before her client knows there's a need.
Choosing Hailey Osborne Designs is a decision you will not regret. The value delivered will benefit both your budget and your return on investment. The results of her work are sure to exceed your expectations."
Leah Bruck , Aquila Landscapes Design & Build
The Intentional Homeowner’s Guide
As part of the launch campaign, we developed Aquila’s “Intentional Homeowner’s Guide to Landscape Design in Colorado.” We used this downloadable PDF as a way to share Aquila’s expertise with their target clients, build up their reputation as a thoughtful guide in landscape design, and (because you have to drop your email to download it) to help grow their email list!
our Collaboration: By the numbers
The collaboration between Aquila Landscapes and Hailey Osborne Designs was about building a strong digital foundation that can hold Aquila up as they grow, then strategically launching their new business to the Denver community. All of the effort to ensure Aquila’s brand was not only true to them and consistent, but truly resonated with their target clientele paid off, and we have proof!
After one month of advertising campaigns across Meta and Google, Aquila now has 3 confirmed projects that came as a direct result of the digital marketing. In short, we spent $1600 to make an estimate of $50,000 - a 30x ROI!
In addition, Aquila had 4 other conversions for a total of 7 at $72 per conversion, bringing the conversion rate on Google to 5.26% - above average for the home services industry.
Beyond the tangible results of the new projects and return on ad spend, we also accomplished the broader goals of brand building and name recognition.
As a result of the ad campaigns across Meta and Google, almost 114,000 people now know Aquila’s name and have a taste of their brand values. These 114,000 people have also seen Aquila an average of 2.3 times. This frequency is what helps build name recognition within the community.
After just one month of advertising, Aquila has a solid base audience for future advertising efforts in the Denver community, a strong brand awareness, and a budding reputation. These metrics, while less trackable, all work to build Aquila’s digital presence and support their growth as a new landscape design-build business.
When we started our collaboration late 2025, Aquila Landscapes had one goal:
a gangbusters business through summer so they could enjoy their fall and winter.
I think it's safe to say they're well on their way!
archives
explore the ad collection of aquila’s launch campaign
now, it’s your turn.
Whether you’re an established studio looking to refine your presence or a builder starting fresh, together we’ll design a presence that supports your practice and sparks opportunity.
Ready? Start the conversation.