case studies

Every project begins with a vision and ends with a story worth sharing. These fictional case studies highlight the process behind each design, showcasing not only the final result, but also the strategy and details that shaped it. Think of this as a window into how I collaborate with clients to turn ideas into purposeful digital experiences.

ATELIER NORTH

Atelier North is an established architecture studio with 15 years of experience, specializing in contemporary custom homes using sustainable materials. They were seeking a refreshed identity and modern website to appeal to high-income homeowners looking for bespoke, timeless residences. The goal was a luxurious, sustainability-forward online presence that clearly communicated the client journey without feeling flashy.

A website homepage for ATELIER NORTH featuring various modern architectural and interior design images, including a living room, outdoor garden, and interior with large windows, with navigation menu and social media icons at the top.

  • As a trusted name in the community, the main goals of this refresh project were to lead with their professional expertise, and values of custom luxury and sustainable practices. Additionally, it was important to paint a clear picture of what it looks like to work with them team at Atelier North to appeal to their high end clients.

  • Big visuals and direct messaging: this is what defines the identity of Atelier North. The studio had a plethora of high quality images of past projects, so we decided to display those on the home page in order to lead with high impact to emphasize their luxurious nature. The fonts and colors were strategically chosen in order to convey their principle of modernity and sustainable practices.

    Since representing the client journey was important to the studio, the dedicated process page clearly lays out, step-by-step, the firms design process and its relationship to the client’s journey.

  • Atelier North went home with a brand new look, website, and logo that showcase their work and provides perspective on the client journey.

A tablet displaying a web page by Hailey Osborne Designs with text about design and collaboration, images of rolling hills, and a hand holding sand. The website has a dark green header with the title 'ATELIER NORTH' and navigation options.
A mobile phone displaying a webpage for Atelier North Architecture by Hailey Osborne Designs, featuring a modern house with landscaping and a cloudy sky in the background.

blue horizons

Blue Horizon is a luxury pool design and construction company specializing in modern, high-end outdoor spaces. They were seeking a refined digital presence that matched the elegance of their work; one that would showcase their portfolio, communicate their services clearly, and position them as leaders in their field.

Set of white towels with "Blue Horizon" logo, placed on a poolside ledge near a swimming pool.

  • As luxury pool design-build professionals, Blue Horizon’s had a clear, modern vision for the future of the business. However, being rooted in their community for more than 20 years, there also has to be a sense of the local vernacular of the Palm Coast.

  • The design of the new website reflects the luxury and expertise of Blue Horizons through high quality images, a minimal color palette, and a consistent visual heirarchy.

    However, the identity grounds itself in the setting of Palm Coast, Florida with a strategic, resort-like font pairing and subtle textures of the place.

  • In the end, Blue Horizon got a fresh digital look and logo that reflect their ethos, and a design for new towels that they plan to give to clients as gifts once a project is complete!

Screenshot of a website homepage for Blue Horizon, a luxury pool design company. The page features a header with menu options, a large image of a pool, a call-to-action button, a section highlighting featured projects, and text describing the company's services.
Screenshot of a website called Blue Horizon displaying their services: custom design with papers and a pen, ground-up construction with a person reading plans in a pool area, and maintenance services with a technician working on a pool or plumbing system. There is a green button labeled 'Start Your Project'.

now, it’s your turn

Whether you’re ready to start a new project or just exploring ideas, I can help bring your vision to life with thoughtful design and a seamless process. Every project is tailored to your goals, ensuring a timeless and impactful outcome.

Seen enough? Let’s talk.