from the drawing board to the digital world.
Hi, I’m Hailey.
An architecture designer turned web designer.
My journey to design began when I was about 13 years old. At that time, the area that I grew up in was growing fast, so fast that it seemed like there was a new housing development being built every week! My dad and I made a hobby of going to all these new neighborhoods and walking through the model homes. When entering the first house, the connection was pretty instanteneous for me. I grew infatuated with these model homes; the layered exteriors, the flow of the floor plans, the interior details, the curated furnishings. From then on, it became clear that design was going to be my path.
Flash forward a few (too many) years, and I’ve completed my architecture education, spent time working in a small architecture studio, and designed and built a house, the C.H.O.I.C.E. House, with my thesis team from the ground up!
Along the way I found a love for digital design and visual storytelling. Now, I’m making my return to the world of design, but this time on the ether.
My goal when starting my own web design business was to combine my experiences and offer my hybrid expertise to design-build professionals to help them elevate their online presence in alignment with their caliber of work, with an emphasis on clients’ experience.
We’ve all seen this before; design professionals creating their websites solely as online portfolio, usually with the goal of impressing their peers (que the monochromatic project image followed only by the project’s location and square footage). My goal is to help design studios like yours break free of creating website that just exist. Together, we’ll craft a visual journey tailored to the client’s experience that builds trust through telling stories, your stories.
My Philosophy
My design approach combines intentional design with strategic storytelling, creating digital experiences that reflect your ethos while positioning you to attract the clients you want. Every element, from site architecture to visual identity to user flow, is carefully considered to showcase your work with clarity, precision, and impact. At the end of this process, you will have a refined digital presence that will quickly become your #1 sales rep: leading each visitor through a digital journey that builds trust, proves credibility, and converts clicks into engaged prospects.
refined
impactful
narratives
other than A designer, I am…
A SELF-PROCLAIMED STAR BAKER
I love to bake all kinds of sweet treats. In fact, I ran my own baking business for a summer in college out of my home kitchen! My family hated the mess, but loved the leftovers.
A SOON-TO-BE PUBLISHED ILLUSTRATOR
In another design venture, I co-authored and illustrated a book on disaster relief housing alongside Auburn Professor Jennifer Smith. The book is in it’s final stages, so keep an eye out for “Design for Displacement” coming soon to a University Library near you.
My signature bake: a two-tiered tiramisu cake I made for a friends wedding.A WORLD TRAVELER
For the past two years I’ve been living in Madrid, Spain and traveling around the beautiful country. My top recomendation: visit the north coast! It’s the not your typical tourist destination, but has the most beautiful landscapes, some of the best food and wine in the country, and vibrant local history and culture.
A SELF-TAUGHT MUSICIAN
Last summer, I started teaching my self how to play the piano. However, due to personal reasons, I only play Taylor Swift songs.
Madrid in the evening taken from my favorite place in the city, Casa de Campo.
Curious how a compelling website could elevate your design business?
Let’s chat!
I offer a free 15-minute Instant Fix session where we’ll review your site and discuss quick wins to start improving your online presence immediately.
If you’re just starting out an looking to talk about how we can work together to bring your vision to life online, let’s get started through the “Start My Build” form.