a thoughtful path to your digital presence

Tablet displaying the website design of Atelier North by Hailey Osborne Designs, resting on a wooden table. Next to it are stacked white papers, a closed black notebook, and a lit white candle in a glass holder.

Strategic, collaborative, and designed to respect your time

START YOUR PROJECT

Good design doesn't happen by accident. neither does an effective digital presence.

My process mirrors the way you approach projects: we start with a clear vision, build with intention, and launch with purpose. From discovery to deployment, every phase is designed to create a digital foundation that supports your practice and attracts the clients you want to work with.

Timeline note: Typical project timelines range from 4-12 weeks depending on scope and complexity. Each phase below includes estimated timeframes, but we'll establish a detailed timeline in your project proposal.

ONBOARDING

Define the vision

We start the process by understanding your goals, your audience, and by unpacking the underlying principles that make your practice stand out. This phases ensures every design decision is purposeful and aligned with long-term objectives.

01

    • Discovery call to establish goals and vision

    • Detailed project proposal with timeline and scope

    • Project Contract

    • Competition analysis and market research

    • Clarity on target audience and business goals

    • Any existing brand assets or guidelines

  • Typically 1 week.

    • Complete project proposal including design goals, strategic objectives, timeline, and pricing

    • Signed contract and clear roadmap for the project

Lay the Foundation

DESIGN

This is where strategy becomes visual. We'll craft your website, refine your brand identity, and develop messaging that reflects your expertise while resonating with your ideal clients.

02

    • Visual identity system (or refinement of existing brand)

    • Custom website design and development

    • Strategic messaging and website copywriting

    • SEO optimization

    • 2 rounds of design revisions

    • One-on-one collaboration throughout

    • Completion of the Brand Questionnaire

    • Project photography and descriptions

    • Feedback on design concepts within agreed timeframes

    • Content review and approval

    • Access to any necessary accounts (hosting, domain, etc.)

  • Typically 4-8 weeks depending on site complexity.

    • A custom website ready to launch

    • Brand guidelines documenting your visual identity (colors, typography, logo usage)

    • Copy guidelines establishing voice, tone, and messaging

    • Training on how to manage and update your site

Launch with impact

MARKETING

Your new digital presence goes live with a targeted campaign designed to put you in front of the right audience. This phase focuses on strategic visibility through traffic and the attention of clients who value what you do.

03

    • Launch strategy and campaign planning

    • Digital ad creative and copywriting

    • Audience targeting and budget management

    • Campaign monitoring and optimization

    • Performance analysis and recommendations

  • 6-8 weeks broken down as:

    • Week 1: Campaign strategy and ad development

    • Weeks 2-5: Active campaign with regular check-ins

    • Week 6: Analysis and next steps planning

    • Strategic digital marketing plan

    • Library of ad creative you can reuse

    • Campaign performance data and insights

    • Recommendations for ongoing marketing efforts

    Note: This phase is optional and can be customized based on your marketing goals and budget.

Sustain the momentum

MONTHLY SUPPORT

Your practice evolves, and your digital presence should evolve with it. Ongoing support keeps your website current, your content fresh, and your marketing active, without requiring your time and attention.

04

  • Flexible monthly retainer covering:

    • Website updates and maintenance

    • New project additions and portfolio updates

    • Content refreshes and blog posts

    • Ongoing marketing campaigns

    • Performance monitoring and strategy adjustments

  • Month-to-month or longer-term retainer based on your needs

    • Peace of mind that your digital presence stays strong

    • Regular updates without disrupting your workflow

    • Strategic support as your practice grows

    Note: This phase is entirely optional. Many clients handle updates themselves, while others prefer ongoing partnership.

Ready to start?

You've seen the roadmap. Now let's talk about your specific goals and create a custom plan that works for your practice.

LET'S DO THIS

Your website never looked so good

Check out the FREE “9 Must-Haves For Every Design Website” checklist.