a thoughtful path to your digital presence
Strategic, collaborative, and designed to respect your time
Good design doesn't happen by accident. neither does an effective digital presence.
My process mirrors the way you approach projects: we start with a clear vision, build with intention, and launch with purpose. From discovery to deployment, every phase is designed to create a digital foundation that supports your practice and attracts the clients you want to work with.
Timeline note: Typical project timelines range from 4-12 weeks depending on scope and complexity. Each phase below includes estimated timeframes, but we'll establish a detailed timeline in your project proposal.
ONBOARDING
Define the vision
We start the process by understanding your goals, your audience, and by unpacking the underlying principles that make your practice stand out. This phases ensures every design decision is purposeful and aligned with long-term objectives.
01
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Discovery call to establish goals and vision
Detailed project proposal with timeline and scope
Project Contract
Competition analysis and market research
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Clarity on target audience and business goals
Any existing brand assets or guidelines
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Typically 1 week.
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Complete project proposal including design goals, strategic objectives, timeline, and pricing
Signed contract and clear roadmap for the project
Lay the Foundation
DESIGN
This is where strategy becomes visual. We'll craft your website, refine your brand identity, and develop messaging that reflects your expertise while resonating with your ideal clients.
02
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Visual identity system (or refinement of existing brand)
Custom website design and development
Strategic messaging and website copywriting
SEO optimization
2 rounds of design revisions
One-on-one collaboration throughout
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Completion of the Brand Questionnaire
Project photography and descriptions
Feedback on design concepts within agreed timeframes
Content review and approval
Access to any necessary accounts (hosting, domain, etc.)
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Typically 4-8 weeks depending on site complexity.
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A custom website ready to launch
Brand guidelines documenting your visual identity (colors, typography, logo usage)
Copy guidelines establishing voice, tone, and messaging
Training on how to manage and update your site
Launch with impact
MARKETING
Your new digital presence goes live with a targeted campaign designed to put you in front of the right audience. This phase focuses on strategic visibility through traffic and the attention of clients who value what you do.
03
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Launch strategy and campaign planning
Digital ad creative and copywriting
Audience targeting and budget management
Campaign monitoring and optimization
Performance analysis and recommendations
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6-8 weeks broken down as:
Week 1: Campaign strategy and ad development
Weeks 2-5: Active campaign with regular check-ins
Week 6: Analysis and next steps planning
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Strategic digital marketing plan
Library of ad creative you can reuse
Campaign performance data and insights
Recommendations for ongoing marketing efforts
Note: This phase is optional and can be customized based on your marketing goals and budget.
Sustain the momentum
MONTHLY SUPPORT
Your practice evolves, and your digital presence should evolve with it. Ongoing support keeps your website current, your content fresh, and your marketing active, without requiring your time and attention.
04
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Flexible monthly retainer covering:
Website updates and maintenance
New project additions and portfolio updates
Content refreshes and blog posts
Ongoing marketing campaigns
Performance monitoring and strategy adjustments
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Month-to-month or longer-term retainer based on your needs
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Peace of mind that your digital presence stays strong
Regular updates without disrupting your workflow
Strategic support as your practice grows
Note: This phase is entirely optional. Many clients handle updates themselves, while others prefer ongoing partnership.
Ready to start?
You've seen the roadmap. Now let's talk about your specific goals and create a custom plan that works for your practice.