Tablet displaying the website design of Atelier North by Hailey Osborne Designs, resting on a wooden table. Next to it are stacked white papers, a closed black notebook, and a lit white candle in a glass holder.

a thoughtful path to your digital presence

THE PROCESS

Good design doesn’t happen by accident. We start with your goals, craft a visual identity that reflects your expertise, and launch it in a way that attracts attention where it matters most. This as a roadmap, from concept to completion, that turns your online presence into a measurable business advantage.

stage 1: Design & Develop

This stage is all about nailing down the basics to get your digital foundation set up. First, I get to know you, your business, your goals and visions, and your audience. Then, we work together to design and build your online home.

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define the vision

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We start the process by understanding your goals, your audience, and by unpacking the underlying principles that make your practice stand out. This phases ensures every design decision is purposeful and aligned with long-term objectives.

    • Discovery call to establish goals and obectives

    • Preliminary market research

    • Complete project proposal

  • Typically, this phase will last 1 week.

    Timelines are always dependent on the size of the project.

  • At this end of this phase you will have:

    • A completed project proposal including: summary of design goals and strategic objectives, summary of preliminary research, proposed timeline for the remainder of the project, and pricing and payment information

    • A contract reflecting the details of the proposal

Build the identity

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In the next phase, we will craft your visual identity that spans both digital and physical touchpoints. The main focus of this phases will be the development and launch of the website. Additional services can extend to physical assets.

    • Fully custom website design and development

    • Visual identity development

    • Strategic messaging and website copy

    • SEO and AIO optimazation

    • 2 design revisions

    • 1-on-1 attention throughout the process

  • Typically, this phase will last 2-4 weeks.

    Timelines are always dependent on the size of the project.

  • At this end of this phase you will have:

    • A custom website!

    • “Big ideas” guide detailing the visual identity such as typefaces, fonts, colors, visual rules.

    • Copy guidelines establishing messaging, voice, and tone

    • Any physical assets developed in alignment with to the new visual identity

Stage 2: unveil with impact

In the next stage, we will focus on expanding your digital reach through targeted campaigns that showcase your work and new look to the right audience, turning online attention into solid opportunities for growth.

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Stage 3: sustain the momentum

    • Strategic advertisment campaign to launch your new website and start engaging potential clients

  • The suggested timeline for this phases is 6 weeks, broken down into 3 phases:

    • Week 1: We come up with the media campaign plan and create the digital ads.

    • Week 2-4: We launch the campaign with the suggested run time of 1 month. This step includes interval check-ups to evaluate and respond to the success of the campaign.

    • Week 3: We analyze the data and suggest a path forward.

  • At this end of this phase you will have:

    • A strategic digital marketing plan

    • Digital advertising assests

    • A plan for future digital marketing initiatives

    • A roladex of new, qualified leads/future clients!

Your digital presence shouldn’t stand still. With ongoing management plans, I keep your website current, refine campaigns, and adapt strategies as your business grows. Whether it’s updating projects, refreshing website content, or running targeted ads, this phase ensures your online presence continues working for you, each month.

  • A flexible monthly plan for website maintenance, digital marketing initiatives, or a mix of both!

  • As long or as short as you’d like. This phase is meant to adapt to your needs as your business grows.

  • You can expect flexible support with the choice between:

    • Ongoing website care and updating.

    • Campaign-based marketing for specific moments, including the ad materials you’ll need to share your story effectively.

    • Or, a blend of both. Again, this is meant to be a flexible option tailored to your future needs.

your project starts here

You’ve seen the roadmap, now it’s time to take the first step towards the digital presence you’ve been waiting for.

Ready? Let’s make it happen.